Selling Process

 Our Selling Process

Selling a home is a big decision and it's important to have a plan in place to ensure a smooth and successful process. At the Dineen Shanstrom Group, we understand that every client and every property is unique, and we customize our approach to fit each situation. Here's how we approach the home selling process:

Selling Process

Coming Soon

The "Coming Soon" phase is when a property is about to be listed for sale, but the listing has not yet gone live on the market. This is a crucial part of the selling process as its the time for creating buzz and generating interest from potential buyers.
To make the most of this phase, we will launch a targeted marketing campaign aimed at real estate agents and potential buyers in the local area. This might include email newsletters, social media posts, and targeted ads on popular real estate websites.

We will also use the Coming Soon phase to schedule pre-listing appointments with potential buyers, giving them an exclusive first look at the property. By creating a sense of urgency and excitement, we can maximize the chances of a successful sale once the listing goes live.

Once the property is officially listed, we will use targeted marketing strategies to reach the right buyers. This might include targeted online ads, email newsletters, and social media posts.
To ensure that our marketing efforts are effective, we will carefully analyze the local market and determine which channels are most likely to reach our target audience. We will also use data and analytics to track the success of our marketing efforts, making adjustments as needed to maximize the chances of a successful sale.

In addition to digital marketing, we will also use traditional marketing methods such as print advertisements, open houses, and direct mail campaigns. This multi-faceted approach will ensure that we reach a broad range of potential buyers, giving us the best possible chance of making a sale.

Targeted Marketing

Targeting Online Marketing

Open House

Open houses are a valuable tool for attracting potential buyers and generating interest in a property. By inviting potential buyers to visit the property in person, we can give them a more complete understanding of what the property has to offer, and help build excitement around the listing.

To make the most of open houses, we will use targeted advertising and marketing efforts to reach potential buyers in the local area. We will also schedule open houses at times that are convenient for potential buyers, and ensure that the property is presented in the best possible way.

In addition to traditional open houses, we will also use virtual open houses and 3D virtual tours to give potential buyers a comprehensive look at the property, even if they are unable to visit in person.

When it comes to negotiations, our goal is to secure the best possible deal for our clients. We will work closely with our clients to understand their goals and priorities, and use our expertise to negotiate the best possible terms.

To ensure that negotiations are successful, we will be proactive in communicating with all parties involved, keeping everyone informed and up-to-date throughout the process. We will also be prepared to address any potential issues or concerns that may arise, and use our problem-solving skills to find mutually-beneficial solutions.


navigating the market


Once an agreement has been reached, we will enter into the pending sale phase. This is the time when we will work to finalize the details of the sale, including any necessary paperwork and inspections. The inspection process is an important part of the home buying and selling process and requires attention to detail and a thorough understanding of the property. Working with an experienced real estate agent who can guide you through the process is a smart move, as they can provide valuable insights and support throughout.

During this phase, we will be in constant communication with our clients, ensuring that they understand the process and that everything is moving forward smoothly. We will also be available to answer any questions or concerns that may arise, and will work to resolve any issues that may arise.

Lets Work Together

By working closely with our clients and being proactive throughout the sales process, we can ensure that the sale of the property goes smoothly and is successful. Every home and situation is different, so we customize our process to meet each sellers needs and goals. What remains true each & every time, is that we will put in the time, effort, and resources to best represent your property and bring you the best results.